One of the biggest “secrets” to great copy is proof. The more you can back up your claims the more believable the copy and the better it converts.
And in case you’re wondering, proof is essentially facts. Not claims. Things like testimonials, how many pages in your ebook, statistics, true stories, background material, bios, third-party statements, news clips, etc.
Basically, you want to be a reporter. And the five crucial questions in a reporter’s arsenal are [Read more...]
One of the most critical elements in boosting website conversion is proof. I may sound like Captain Obvious here, but lack of proof is probably the single biggest reason most ads fail.
They’re simply not believable.
But by adding lots of proof, your conversion rate goes up considerably.
And one of the easiest types of proof you can add is [Read more...]
Year’s ago, I really got into the “I want to write a novel” kick. So I started reading everything I could get my hands on about how to write breakout novels.
One of the guys I read was writing coach James N. Frey, author of “How to Write a Damn Good Novel.”
In the book he has a cool exercise to help you understand your characters. [Read more...]
WOW! I think this letter is tremendous and am so excited to test it out. Great job!!
Joshua Long
http://www.ChetHolmes.com
