The difference between marketers who make a fortune with Adwords and those that lose a fortune is that the successful ones understand what Google wants.

And what Google wants is for your site to have a good to great Quality Score.

Quality Score is a numerical score Google gives your ad. No one knows the exact formula. But what is known is what Google “grades” in coming up with the Quality Score.

By the way, the higher your Quality Scrore, the less you pay per ad. You can even end up paying less than the people lower than you in the results.

Fortunately, improving your Quality Score is [Read more...]