Make Your Next Promotion a Blockbuster
“3 Critical Cores” of a Slam Dunk Promotion
Critical Core #1 – Get in bed with your market. Plain and simple, you have to get really intimate with your market if you expect them to trust you.
Fact: People disbelieve HALF of what they read online.
You absolutely have to romance your market if you’re to have a hope in hell of them listening to you.
Critical Core #2 – Don’t give her roses when she wants chocolate.
Seriously, one time I surprised a girl I was dating with a box of chocolates…it made her so mad she didn’t speak to me for a week. (Yeah, I know…we didn’t last).
Anyway, the point is…you have to give your market what THEY want. Not what YOU want or think they SHOULD want.
This is called your offer and there are lots of really cool ways to shape it so that your product sells itself.
Critical Core #3 – Turn on the charm. You gotta have a schmoozy message.
Look when you really KNOW your market, and you have a kick ass product, the sales copy is the easy part.
And this is where most copywriters absolutely blow it! They shortcut …or worse ignore…the first two critical cores, and just bang out a sales letter.
It’s Copywriting Malpractice!
Bottom line: this sort of sketchy gutless copy is a waste of your time and money. On top of that, it can hurt your reputation with your market.
Well I have a better way.
And it’s going to take both of us to pull it off.
In other words, for your project, website, service – whatever – to really rock the house and bring in profits you can brag about, we both need to carry the ball.
So I’ll cover my part first…
Your 3-Phase Plan
When you bring me in to work on your project, you’re hiring more than just a copywriter…
…you’re hiring a temporary strategic partner.
That’s because what I do for you is much more than just write copy. I follow a 3-phase plan that ensures your project the best chance at being a home-run. Here’s how it works…
Phase I: The Warm-Up: This is where we look at the guts of the offer, the psychology of your market, and lay out the best traffic strategy for you. Here’s what you get…
- Market Research & Competitive Analysis ($500 value) - I’ll dig deep into your market and come back with valuable intelligence you can use as the cornerstone of your business…
- A complete picture of your market, their wants and desires, their maturity level and more…
- A competitive intelligence package including your competitor’s top keywords, their ad budget, successful ads. You’ll also get a 60+ page personalized SEO report based on your site and the keyword you choose that will help you rank on the first page of Google…
- The offer is probably more important than your copy. That’s why we’ll discuss the 9 best offers and decide which one makes the most sense for your promotion…
- Finally, we’ll look at several marketing funnels and select which copy elements are needed based on your budget and the project needs.
Phase II: The Pitch. Here’s where we get down to the business of writing your copy. Whether it’s a sales letter, video script, email series, or opt-in copy here’s how it works…
- First we’ll decide and agree on a timeline…
- Then I’ll put together the theme of the copy, as well as headline, lead, and outline for you to review before going full-press… That way we can both be sure we’re on the right track…
- After delivering the drafts, I’ll revise up to 3 times before we push it out the door to test….
- And that leads me to…
Phase III: The Swing. In other words, it’s time to see if we have a home-run, a base hit…or a strike-out.
- First we have to get your site live, tested, and trackable. If you don’t have your own team for this, you can hire mine – or I’ll recommend other options. Some of the elements you need to consider are graphic design, webpage development, coding, optimization and more.
- Second we need to implement your traffic strategy. Again, you can hire my team of SEO and paid search experts to get your site humming like a well-oiled luxury car, or use your own. Regardless you’ll have a proven plan to follow.
- Finally, we’ll review your numbers and, if necessary, tweak and test your copy and offer.
Ok, I just quickly skimmed the surface of how we’ll work together. We’ll cover it in a lot more detail on the phone. I’ll also give you several worksheets to complete that will help me get plugged in fast.
And that brings me to your part. And I have to tell you straight up….
You May Not Be Ready For This
(But if You Are…We Can Really Crush It Together)
So here’s the deal. This is not for everyone. I’ve been doing this long enough to know that in order for a project to be successful, you have to have a firm starting point. So unless you meet ALL of the following conditions, this is NOT for you right now:
- You have an email list of at least 10,000 (or Joint Venture partners with a combined list of at least 10,000)
- You have a killer product or service
- You’re a positive and optimistic person open to being coached through the 3 phases
- You’re prepared to actually “swing” the bat. I promise you’ll get ZERO hits sitting on the bench
- You’re on a timeline of at least one month to give us time to get your pieces in place (rush jobs don’t do anyone any good)
I plan to invest everything I have to make your project successful. And because I have limited availability it’s crucial to my clients that I spend time with people who are serious. That’s the reason for the refundable deposit.
So what do you say? Currently I’m booking for the next couple of months and have a few spots left. To get started, just fill out the simple form below.
I’ll contact you within 24 hours to schedule your FREE no obligation, no cost 30-minute consultation.
If any time during our call you decide not to move forward, no problem. You’ll still get page-full of ideas you can use without my help.
Book your consultation now.
